About this short course
Successful brands are built on the foundation of a meaningful brand strategy that provides the framework for what a brand stands for and how it will be communicated to the marketplace. In this module, we introduce you to the concepts of branding and strategic brand management and explore why brands really do matter.
Course curriculum
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Overview Video
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Booklet
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Lecture Video
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Quiz
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About this course
- 4 lessons
- 0.5 hours of video content