About this short course
Successful brands are built on a foundation of meaningful brand strategy that provides the framework for what the brand stands for and how it will be communicated to the marketplace. In this module we introduce you to the concept of branding and discuss the importance of brand equity.
Course curriculum
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Overview Video
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Booklet
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Lecture Video
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Quiz
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About this course
- 4 lessons
- 0.5 hours of video content