Course Price: R5,500 (Incl. VAT)

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Are you ready to master the ultimate marketing mix strategy and drive impactful results in a competitive world?

This cutting-edge course empowers you with the expertise to leverage the 8P's of the marketing mix, equipping you with adaptable strategies for any product, service, or industry.

  • 6 Weeks

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online in Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practicalhed Industry Aligned

    Constantly updated and tailored for marketing professionals in all shapes and forms.

What’s inside this Marketing Mix Strategy course?

This course is ideal for professionals aiming to excel in marketing roles by crafting profit-driven strategies. Whether you're a marketing manager, brand strategist, or innovations leader, this course will help you harness the power of the marketing mix to achieve measurable success.

  • 23 lessons

  • 1.5 hours of video content

  • Support from tutors that work in the industry

Course Curriculum

Here is a breakdown of what's included in this course:

  • Product and Distribution Management

    Learn about:

    • Classifying Products and Product Levels • Product Strategy, Lifecycle, and New Product Development • Functions of Distribution Channels, Market Coverage, and Types of Intermediaries • Structures of Distribution

  • Marketing Communications Strategy and Media Planning

    Learn about:

    • The Role of Marketing Communication and the Marketing Communication Mix • Integrated Marketing Communications • Media Classification and Planning • Setting Up Social Media Channels (Facebook, Instagram, LinkedIn, YouTube, Twitter)

  • Pricing, People, Process, and Physical Evidence

    Learn about:

    • Key Issues in Pricing Strategy • Setting the Price • Pricing Tactics • Adoption of Technology and Online Revenue Models

  • Marketing Process

    Learn about:

    • The Nature of Strategic Planning and the Marketing Planning Process • Developing a Marketing Plan: Mission, Situational Analysis, Segmentation, Target Market, Setting Objectives, Marketing Mix, Internal Marketing Strategy, Implementation, Evaluation, and Control