About this short course

The world has become smaller with the rapid growth of e-commerce, and more and more consumers are buying products from outside their countries. The globalisation phenomenon has affected trade for smaller brands, putting them under pressure to grow their brand equity

Course curriculum

    1. Overview Video

    2. Booklet

    3. Lecture Video

    4. Quiz

About this course

  • 4 lessons
  • 0.5 hours of video content