Course Price: R8,500 (Incl. VAT)

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Unlock the Essentials of Marketing to Drive Your Business Success

This comprehensive course equips you with the foundational knowledge and practical skills to navigate the ever-evolving marketing landscape, helping you craft impactful strategies and stay competitive in today's dynamic market.

  • 12 Weeks

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online in Your Own Timehe

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated and tailored for marketing professionals in all shapes and forms.

What’s inside this Fundamentals of Marketing course?

This course is ideal for individuals looking to build a strong foundation in marketing, understand consumer behaviour, and develop actionable strategies to gain a competitive edge in their industry. Whether you're a budding marketer, a business owner, or simply seeking to enhance your marketing acumen, this course is your gateway to mastering the fundamentals.

  • 38 lessons

  • 2 hours of video content

  • Support from tutors that work in the industry

Course Curriculum

Here is a breakdown of what's included in this course:

  • Basic Principles of Marketing

    Learn about:

    Customer Satisfaction and Exchange, Marketing Management Orientation and Philosophies, The Importance of a Competitive Advantage and The Marketing Function and Process.

  • The Marketing Environment and Competitors

    Learn about:

    The Micro, Market and Macro-environment (PESTLE), Types of Competitors and Analysing Key Competitors.

  • Consumer Behaviour, Research and Marketing Decision Making

    Learn about:

    Consumer Decision Making and influencing Factors, Research and Marketing Decision Making.

  • Segmentation, Targeting and Positioning

    Learn about:

    The Nature of Consumer Markets, Segmentation, Targeting, Positioning (STP) and The Influence of the Digital World on STP.

  • Product and Distribution Management

    Learn about:

    Classifying Products and Product Levels, Product Strategy, Lifecycle and New Product Development, Functions of Distribution Channels, Intensity of Market Coverage, Types of Intermediaries and Structures of Distribution.

  • Marketing Communications Strategy and Media Planning

    Learn about:

    The Role of Marketing Communication and the Marketing Communication Mix, Integrated Marketing Communications (IMC), Media Classification and Planning and Setting Up Social Media Channels for Facebook, Instagram, LinkedIn, YouTube, Twitter (X).

  • Pricing, People, Process, Physical Evidence

    Learn about:

    Key Issues in Pricing Strategy, Setting the Price, Pricing Tactics, Adoption of Technology and Online Revenue Models.

  • Marketing Process

    Learn about:

    The Nature of Strategic Planning and the Marketing Planning Process including Mission, Situational Analysis, Segmentation, Target Market, Setting Objectives, Marketing Mix, Internal Marketing Strategy, Implementation, Evaluation and Control.