Course Price: R5,500 (Incl. VAT)

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Are you ready to master the essential tools and strategies that define success in today’s digital marketing world?

This comprehensive course equips you with cutting-edge tools, techniques, and insights to navigate the dynamic digital marketing landscape and build impactful customer connections.

  • 6 Weeks

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online in Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated and tailored for marketing professionals in all shapes and forms.

What’s inside this Digital Marketing Toolbox course?

This course is ideal for marketing and digital marketing managers, marketing communications professionals, and anyone looking to sharpen their digital marketing expertise with actionable skills and industry-relevant tools. Whether you’re building a brand, tracking online engagement, or optimising customer experiences, this course provides the know-how to excel.

  • 27 lessons

  • 2 hours of video content

  • Support from tutors that work in the industry

Course Curriculum

Here is a breakdown of what's included in this course:

  • Marketing Application Tools

    Learn about:

    You will explore the fundamentals of customer relationship marketing and how digital technology influences consumer behaviour. This module covers online decision-making, lifecycle segmentation, and key global market entry strategies. You’ll also be introduced to core marketing research approaches used in digital environments.

  • Branding

    Learn about:

    You will gain a practical understanding of branding, brand equity, and identity. Learn how to develop brand strategies that resonate with consumers and deliver competitive advantage. The module includes frameworks for measuring brand equity and adapting brand strategies for different markets.

  • Research in a Digital World

    Learn about:

    You will learn about digital research tools to uncover consumer insights. This module includes keyword research, social listening, persona creation, journey mapping, testing, and online surveys. You’ll also explore how AI is reshaping keyword discovery and marketing analysis.

  • Tools for Managing Your Online Presence

    Learn about:

    You will get hands-on with the tools marketers use every day to manage digital presence. Learn about WordPress, Google Workspace, Mailchimp, Trello, HubSpot, Grammarly, and Hootsuite to build websites, run campaigns, collaborate with teams, and manage content and customer relationships effectively.