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Are you ready to master retail marketing and take the next step toward becoming a Chain Store Manager?

This newly updated course provides practical knowledge and skills to confidently navigate retail marketing, setting you on the path to earning your QCTO Chain Store Manager qualification.

  • 6 Months

    Course content is broken into manageable modules and interactive activities that help you apply your knowledchge.

  • Study Online in Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated and tailored for marketing professionals in all shapes and forms.

What’s inside this Certificate in Retail Marketing Principles course?

This course is ideal for individuals who aspire to lead in the retail industry by mastering essential marketing and management principles. Whether you're advancing in your current role or starting a new chapter, this program equips you with the tools to succeed.

  • 68 lessons

  • 1 hour of video content

  • Support from tutors that work in the industry

Course Curriculum

Here is a breakdown of what's included in this course:

  • This qualification will serve to equip qualifying participants with the fundamental skills and attitude necessary to:

    Learn about:

    • Manage retail chain store operational processes. • Maintain retail chain store stakeholder relations. • Implement plans to improve sales in a retail chain store. • Manage risk and maintain assets in a retail chain store.

  • Managing service standards of a retail chain store

    Learn about:

    • Principles of customer service and standards • Health, Safety and Housekeeping

  • Stock control in a retail chain store

    Learn about:

    • The principles of management in a retail business • Principles of controlling stocks • Concepts and principles of buying and replenishment in a chain store organisation • Concepts and principles of product mix and range

  • Implementing promotional activities in a retail chain store

    Learn about:

    • Advertising and promotions principles and strategies • Principles of visual merchandising • Ticketing principles • Head Office control of promotional displays