Certificate in Retail Marketing Principles

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Course curriculum

1. Welcome Video
2. Download your course program
1. Learning Outcomes and Assessment Criteria for Service Standards of a Retail Store
2. 142103001-KM-02-Learner Work Book Managing Service Standards : Self Study Guide
3. Watch a video from your lecturer on Managing Service Standards
1. Introduction to Principles of customer service and service standards
2. KT0101: The function and purpose of customer service
3. KT0102: Customer service as a competitive strategy
4. KT0103: Customer service principles and standards in a retail store
5. KT0104: Areas of customer service in a retail store
6. KT0105: The concept of “Moments of Truth” and principles of managing “Moments of Truth”
7. KT0106: The concept of quality and the impact of quality on the customer’s perceptions of service
8. KT0107: Legislation impacting on customer service in retail
9. KT0108: Concepts and principles of dealing with dissatisfied customers and the impact on the store of not doing so correctly
1. Introduction to Health, safety and house keeping
2. KT0201: The concepts of health and safety in a retail business
3. KT0202: Health and safety and housekeeping legislation impacting on a retail store and the importance of compliance
4. KT0203: Principles and generally accepted standards of cleanliness and neatness of a retail store
5. KT0204: Principles and generally accepted standards of Health and Safety in a retail store
1. Learning Outcomes and Assessment Criteria for Stock Control in a Retail Store
2. 142103001-KM-03-Learner Work Book Stock Control in a Retail Chain Store : Self study Guide
3. Watch a video by your lecturer on stock control
1. Introduction to Concepts and principles of logistics and the supply chain
2. KT0101: The product flow from source to customer
3. KT0102: Generally accepted measures of stock performance including stock turns, days cover, weeks supply
4. KT0103: The impact of logistics and the supply chain on stock availability
5. KT0104: Generally accepted methods of retail chain store managers influencing the supply chain in order to improve stock availability in the store
1. Introduction to Principles of controlling stocks
2. KT0201: The impact of stock management on minimising overstocks and sold outs
3. KT0202: Concepts and principles of managing stock levels in the retail chain store environment
4. KT0204: Principles of managing in-store ordering and the receiving and dispatch processes
5. KT0205: Principles of managing stock in a stockroom
6. KT0206: Principles of managing stock in the sales area
7. KT0207: Concepts and principles of managing under, over and dead stock situations
1. Introduction to Concepts and principles of buying and replenishment in a chain store organisation
2. KT0301: The concepts and principles of ordering and replenishment and different models used in a retail chain store organisations
3. KT0302: Advantages and disadvantages of different ordering and replenishment models
4. KT0303: The role of the Buyer and Planner in a retail chain store organisation
5. KT0304: Generally accepted methods of retail chain store managers influencing the buying and replenishment process in order to improve stock turns in the store
1. Introduction to Concepts and principles of product mix and range
2. KT0401: The concept of product mix and its influence on the bottom line of the store
3. KT0402: The principles of category management
4. KT0403: The impact of the Brand’s image and store target market on mix and range allocation
5. KT0404: Generally accepted methods for retail chain store managers to influence product mix and range for the store
1. Assignment 1
1. Learning Outcomes and Assessment Criteria for promotional activities in a retail chain store
2. 142103001-KM-06-Learner Work Book : Implementing promotional activities in a retail chain store: Self study Guide
1. KT0101: The concept of marketing in the retail environment
2. KT0102: Typical advertising principles and strategies used to attract customers to a retail chain store
3. KT0103: Types of retail advertising, promotional methods and media
4. KT0104: The principles of sales and sales management in a retail business
5. KT0105: Types of sales promotions used in a retail business
6. KT0106: The principles of display and its effect on sales
7. KT0107: The principles of promotional ticketing and its effect on sales
1. Introduction to Principles of visual merchandising
2. KT0201: Concepts and purpose of visual merchandising
3. KT0202: The potential impact of visual merchandising on sales
4. KT0203: Basic principles of visual merchandising
1. Introduction to Ticketing principles
2. KT0301: Types of ticketing and its uses including wash lines, hanging banners, shelf tickets, wobbles etc.
3. KT0302: Generally accepted methods for displaying ticketing
4. KT0303: Concepts and principles of detailing information on ticketing
1. Introduction to Head Office control of promotional displays
2. KT0401: The concepts and principles of centralised and decentralised Head Office control over promotional displays
3. KT0402: The conflict between set layouts and promotional displays
4. KT0403: Generally accepted principles of implementing promotional activity within centralised Head Office control
5. KT0404: Generally accepted principles of implementing promotional activity within decentralised Head Office control
1. Assignment 2

About this course

68 lessons
1 hour of video content

Certificate in Retail Marketing Principles

Course curriculum

Welcome and Orientation

Module 1 - MANAGING SERVICE STANDARDS OF A RETAIL CHAIN STORE

Module 1 Unit 1: Principles of customer service and service standards

Module 1 Unit 2: Health, safety and house keeping

Module 2 - STOCK CONTROL IN A RETAIL CHAIN STORE

Module 2 Unit 1: The principles of management in a retail business

Module 2 Unit 2: Principles of controlling stocks

Module 2 Unit 3: Concepts and principles of buying and replenishment in a chain store organisation

Module 2 Unit 4: Concepts and principles of product mix and range

Assignment 1

Module 3 - IMPLEMENTING PROMOTIONAL ACTIVITIES IN A RETAIL CHAIN STORE

Module 3 Unit 1 : Advertising and promotions principles and strategies

Module 3 Unit 2: Principles of visual merchandising

Module 3 Unit 3: Ticketing principles

Module 3 Unit 4: Head Office control of promotional displays

Assignment 2

About this course