Course Price: R5,500 (Incl. VAT)

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Are you ready to master the art of building meaningful customer relationships in the digital age?

This transformative course is your gateway to mastering digital tools and strategies that create impactful customer experiences, drive retention, and ensure brand loyalty.

  • 6 Weeks

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online in Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated and tailored for marketing professionals in all shapes and forms.

What’s inside this Building Online Customer Relationships course?

This course is ideal for marketing and digital marketing managers, marketing communications professionals, and anyone looking to build strong, data-driven connections with their customers. Whether you're managing campaigns, designing digital experiences, or leading marketing strategies, this course equips you with the tools to excel in today's fast-paced, interconnected digital landscape.

  • 24 lessons

  • 1 hour of video content

  • Support from tutors that work in the industry

Course Curriculum

Here is a breakdown of what's included in this course:

  • Relationship Marketing and the Online Customer Experience

    Learn about:

    • Using Social Media to Improve Customer Loyalty and Advocacy • The Challenge of Customer Engagement • Customer Lifecycle Management and Permission Marketing • Right Touching, Personalisation, Mass Customisation, and Designing a Branded Experience

  • Delivering the Digital Customer Experience

    Learn about:

    • Creating Effective Digital Experiences • User-Centred Design Principles • Planning and Designing Website, App, and Redesign Projects • The Impact of Service Quality on e-Loyalty

  • Digital Campaign Planning and Marketing Communication

    Learn about:

    • Understanding Digital Media • Marketing Communications Across Channels: o Search Engine Marketing o PR, Partnerships, Email, and SMS o Sponsorship, Programmatic, and Display

  • Evaluation and Improvement of Digital Channel Performance

    Learn about:

    • Performance Management for Digital Channels • Clickstream Data Analysis • Developing a Testing Strategy • Mastering the Digital Marketing Funnel