Course Price: R5,500 (Incl. VAT)

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This course is ideal for those wanting to up their sales game or those who are only just getting started in the industry.

Learn the art of communication in personal selling and how to persuade them to purchase.

  • 6 Weeks

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online in Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated and tailored for marketing professionals in all shapes and forms.

What’s inside this The Art of Selling course?

This course is ideal for those wanting to up their sales game or those who are only just dipping their toes in the water.

  • 20 Lessons

  • 3 hours of video content

  • Support from tutors that work in the industry

Course Curriculum

Here is a breakdown of what's included in this course:

  • Introduction to personal selling

    Learn about:

    Different approaches to personal selling, including consultative selling focused on understanding customer needs and direct selling for immediate transactions. You'll also dive into the first step of the selling cycle, prospecting, to identify and reach out to potential clients. Additionally, you’ll explore each stage of the selling cycle—from planning the call and making the approach to delivering presentations, closing deals, and following up with customers.

  • Communication

    Learn about:

    The fundamentals of verbal communication, including tone and clarity, and the importance of non-verbal cues like body language. You’ll also cover effective written communication and adaptive selling techniques to tailor messages to different customer preferences. Social selling, which uses online platforms to connect with clients, is another essential skill covered in this section.

  • Influencing the Customer Buying Process

    Learn about:

    Various sales presentation methods suitable for different situations, along with strategies for adapting, negotiating, and handling objections. You’ll gain insights into consumer purchase behaviour, understanding the factors that drive customers to make decisions. Additionally, you’ll explore methods for motivating customers and influencing their buying choices in alignment with their needs.

  • Sales Knowledge

    Learn about:

    The qualities that make a successful salesperson, including interpersonal skills, resilience, and adaptability, as well as the knowledge process that supports these traits. You’ll learn to gather information from reliable sources, enabling you to stay informed about products, industry trends, and competitors, empowering you to meet customer needs effectively.