Course Price: R5,500 (Incl. VAT)

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Are you ready to transform your digital marketing expertise and thrive in today’s competitive online landscape?

This dynamic short course equips you with practical tools and strategies to excel in the fast-evolving digital marketing space, offering a hands-on approach to mastering essential tactics used by industry professionals.

  • 6 Weeks

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online in Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated and tailored for marketing professionals in all shapes and forms.

What’s inside this Digital Marketing Tactics course?

This course is ideal for individuals looking to sharpen their digital marketing skills, whether you’re a business owner, marketer, or professional seeking to enhance your career with cutting-edge knowledge in online marketing tools and techniques.

  • 27 lessons

  • 2 hours of video content

  • Support from tutors that work in the industry

Course Curriculum

Here is a breakdown of what's included in this course:

  • Non-profit Marketing, Distribution and Selling

    Learn about:

    • Marketing for non-profit organisations • Supply Chain Management and Marketing Channels • The rise of Non-store Retailing • Social Media Selling Dynamic Ads,

  • Programmatic Ads, Retargeting & Google Ads

    Learn about:

    • The Power of Dynamic Ads • Introduction to Programmatic Advertising • How Retargeting Works • Google Ads

  • Copywriting for Digital

    Learn about:

    • Copywriting Basics and Formulas • Copywriting for Email, Landing Pages and Call-ToActions (CTA’s) • Copywriting for Social Media • SEO Copywriting and Blogging

  • Content Creation and Performance

    Learn about:

    • Content Planning • Basic Design with Canva • Creating Social Content • Maths for Digital