Course Price: R5,830 pm x 6 months (Incl. VAT)

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Are you ready to become a digital marketer?

This course will get you job-ready, improve your career prospects, contribute to your personal development and keep you current and relevant in your industry.

  • 10-Months & Highly Practical

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online In Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated with the latest trends and tools to help you deal with real-world digital marketing scenarios.

What's inside this Applied Digital Marketing Certificate Course?

This course is one-of-a-kind and what sets it apart from every other Digital Marketing course is its practical nature. Every bit of theory you learn will be applied. All your practical activities contribute to your portfolio of evidence, which you can use when applying for jobs in the industry.

  • 152 lessons

  • 9 hours of video content

  • Support from tutors that work in the industry

  • Portfolio of acquired skills

What our students are saying about this course

“I just want to say thank you for the course. I really enjoyed it. Was more enjoyable than my Bcom marketing degree.”

Michael

“Thank you so much for the course, it was really an eye opener to what I thought I already knew. I have already recommended the course to my peers so as it enhances their understanding and knowledge of the digital landscape. ”

Tokologo

“Thank you so much for your help throughout the course. I really enjoyed everything and now ready to put it into practice. You were so helpful and understanding. ”

Tariro

“I would like to THANK YOU for your taking me through this journey, you made it easy and possible for me to finish the course and I thoroughly enjoyed the whole process. It has opened new doors for me and I have been invited for an interview for a Sales and Marketing Intern. ”

Linzile

“Thank You for Course, really enjoyed it. looking forward to do another course with you soon.”

Morne

“I would like to take this opportunity to Thank you as my mentor during my study. Thank you for your patience and guidelines and believing in me. All your comments and advice will be considered as I continue to develop more in my career. Much appreciated.”

Akudzwe

Course Curriculum

Here's a breakdown of what's included in this course

  • Block 1

    Orientation

    Kicks you off with a webinar and orientation of the course. You will also receive a personalised course pacer to help you stay on track with your assignment hand-ins.

  • Block 2

    Applied Digital Marketing Project

    Kicks off in week one and runs for the full duration of this course. This block is all about your portfolio and contains the practical activities that you will need to complete.

  • Block 3

    The World of Marketing

    Takes you through the fundamentals of marketing and key digital marketing concepts.

  • Block 4

    Marketing Mix Strategy

    Builds on block 3 and teaches you how to develop a strategy and marketing plan.

  • Block 5

    Digital Approach to Marketing Strategy

    Explores the latest digital technologies, trends and how the digital landscape has changed the way marketers think and do strategy.

  • Block 6

    Building Online Customer relationships

    Develop digital customer journeys, personas and experiences and an integrated marketing communications plan for a business.

  • Block 7

    The Digital Marketing Toolbox

    A practical block that teaches you how to do keyword research, building surveys, testing, and monitoring digital activities, building email campaigns, automating social media posts, managing projects and more.

  • Block 8

    Applying Digital Marketing Tactics

    Learn about dynamic ads, programmatic advertising, copywriting, content planning and a few design tips and tools for creating content for your social pages.

Bonus material

We've added these FREE micro courses to your curriculum to bulk up your knowledge and skills

  • TikTok Marketing Micro Course

    R650 value

    TikTok is a video-sharing app where users share 15-second videos on whatever topic they want. The app allows users to add an array of editing effects, including ‘augmented reality’ technology and background music to all their video content.

  • SEO Copywriting Micro Course

    R650 value

    SEO copywriting is the practice of creating website content that is not only compelling and engaging but is also optimised for search engines. This type of writing aims to strike a balance between pleasing readers and search engine algorithms by incorporating relevant keywords and phrases throughout the content.

  • Introduction to Google Analytics 4 (GA4)

    R650 value

    Google Analytics 4 (GA4) is the newest version of Google Analytics. This is a whole new generation of web analytics that will allow marketers to effectively analyse important customer usage metrics, not just track traffic.