9 hours of video content
Support from tutors that work in the industry
Portfolio of acquired skills
“I just want to say thank you for the course. I really enjoyed it. Was more enjoyable than my Bcom marketing degree.”Michael
“Thank you so much for the course, it was really an eye opener to what I thought I already knew. I have already recommended the course to my peers so as it enhances their understanding and knowledge of the digital landscape. ”Tokologo
“Thank you so much for your help throughout the course. I really enjoyed everything and now ready to put it into practice. You were so helpful and understanding. ”Tariro
“I would like to THANK YOU for your taking me through this journey, you made it easy and possible for me to finish the course and I thoroughly enjoyed the whole process. It has opened new doors for me and I have been invited for an interview for a Sales and Marketing Intern. ”Linzile
“Thank You for Course, really enjoyed it. looking forward to do another course with you soon.”Morne
“I would like to take this opportunity to Thank you as my mentor during my study. Thank you for your patience and guidelines and believing in me. All your comments and advice will be considered as I continue to develop more in my career. Much appreciated.”Akudzwe
Kicks you off with a webinar and orientation of the course. You will also receive a personalised course pacer to help you stay on track with your assignment hand-ins.
Block 2Applied Digital Marketing Project
Kicks off in week one and runs for the full duration of this course. This block is all about your portfolio and contains the practical activities that you will need to complete.
Block 3The World of Marketing
Takes you through the fundamentals of marketing and key digital marketing concepts.
Block 4Marketing Mix Strategy
Builds on block 3 and teaches you how to develop a strategy and marketing plan.
Block 5Digital Approach to Marketing Strategy
Explores the latest digital technologies, trends and how the digital landscape has changed the way marketers think and do strategy.
Block 6Building Online Customer relationships
Develop digital customer journeys, personas and experiences and an integrated marketing communications plan for a business.
Block 7The Digital Marketing Toolbox
A practical block that teaches you how to do keyword research, building surveys, testing, and monitoring digital activities, building email campaigns, automating social media posts, managing projects and more.
Block 8Applying Digital Marketing Tactics
Learn about dynamic ads, programmatic advertising, copywriting, content planning and a few design tips and tools for creating content for your social pages.
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