What’s inside this Digital Approach to Marketing Strategy course?
This course is ideal for professionals looking to strengthen their marketing strategies, adapt to new digital opportunities, and drive business growth through innovative approaches. Whether you are a Marketing Manager, Brand Strategist, or aspiring Digital Marketing expert, this course will empower you with actionable insights to create an integrated and effective digital marketing strategy.
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20 lessons
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1 hour of video content
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Support from tutors that work in the industry
Course Curriculum
Here is a breakdown of what's included in this course:
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Introducing Digital Marketing and Technology
Learn about:• Application and Benefits of Digital Marketing • Digital Marketing Communication • Online Marketplace Analysis • Online Competition, Suppliers, and Channel Structures
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The Digital Macro-environment
Learn about:• Using the PESTLE Analysis Model • Technological Forces • Economic and Socio-cultural Forces • Political, Environmental, and Legal Forces
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Digital Marketing Strategy Development
Learn about:• Digital Marketing Strategy as a Channel Management Strategy • How to Structure a Digital Marketing Strategy • Strategy Formulation for Digital Marketing • Implementation: Digital Case Study
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Digital Media and the Marketing Mix
Learn about:• Using the Internet to Vary the Marketing Mix: o Part 1: Product o Part 2: Price and Place o Part 3: Promotion o Part 4: People, Process, Physical Evidence, Partnerships