Course Price: R5,500 (Incl. VAT)

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Are you ready to master the digital marketing strategies that define success in today’s online-first world?

This expertly designed course equips you with the essential tools, knowledge, and frameworks to navigate the rapidly evolving digital landscape, ensuring your marketing efforts are efficient, impactful, and future-ready.

  • 6 Weeks

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online in Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated and tailored for marketing professionals in all shapes and forms.

What’s inside this Digital Approach to Marketing Strategy course?

This course is ideal for professionals looking to strengthen their marketing strategies, adapt to new digital opportunities, and drive business growth through innovative approaches. Whether you are a Marketing Manager, Brand Strategist, or aspiring Digital Marketing expert, this course will empower you with actionable insights to create an integrated and effective digital marketing strategy.

  • 20 lessons

  • 1 hour of video content

  • Support from tutors that work in the industry

Course Curriculum

Here is a breakdown of what's included in this course:

  • Introducing Digital Marketing and Technology

    Learn about:

    • Application and Benefits of Digital Marketing • Digital Marketing Communication • Online Marketplace Analysis • Online Competition, Suppliers, and Channel Structures

  • The Digital Macro-environment

    Learn about:

    • Using the PESTLE Analysis Model • Technological Forces • Economic and Socio-cultural Forces • Political, Environmental, and Legal Forces

  • Digital Marketing Strategy Development

    Learn about:

    • Digital Marketing Strategy as a Channel Management Strategy • How to Structure a Digital Marketing Strategy • Strategy Formulation for Digital Marketing • Implementation: Digital Case Study

  • Digital Media and the Marketing Mix

    Learn about:

    • Using the Internet to Vary the Marketing Mix: o Part 1: Product o Part 2: Price and Place o Part 3: Promotion o Part 4: People, Process, Physical Evidence, Partnerships