About this short course
Successful brands are built on the foundation of a meaningful brand strategy that provides the framework for what a brand stands for and how it will be communicated to the marketplace. Branding has three main purposes: product identification, repeat sales, and new-product sales. Branding allows marketers to distinguish their products from all others.
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20 lessons
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1.5 hours of video content
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Support from tutors that work in the industry
Course curriculum
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Welcome Video
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Course resources
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Overview Video
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Booklet
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Lecture Video
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Quiz
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Overview Video
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Booklet
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Lecture Video
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Quiz
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Assessment 1
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Overview Video
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Booklet
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Lecture Video
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Quiz
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Overview Video
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Booklet
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Lecture Video
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Quiz
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About this course
- 20 lessons
- 1.5 hours of video content