Course Price: R5,500 (Incl. VAT)

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Are you ready to revamp your social media marketing strategy and stay ahead in today’s fast-changing digital landscape?

This newly updated course is your gateway to mastering the latest social media trends and technologies reshaping the marketing industry.

  • 6 Weeks

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online in Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated and tailored for marketing professionals in all shapes and forms.

What’s inside this Social Media Marketing course?

This course has been developed specifically for those who need to create a robust social media marketing strategy. Social media cannot be overlooked as part of a successful marketing strategy and this course will get you where you need to be.

  • 23 lessons

  • 2.5 hours of video content

  • Support from tutors that work in the industry

Course Curriculum

Here is a breakdown of what's included in this course:

  • An introduction to Social Media Marketing

    Learn about:

    The value of Social Media and the importance of content as well as get an introduction to the main social media channels (Facebook, LinkedIn, Instagram, Twitter and TikTok).

  • Planning, measuring and integrating social media campaigns

    Learn about:

    Planning social media campaigns and measuring their activities, understanding the difference between ‘paid’ and ‘organic’ traffic as well as how to integrate your online and offline customer journey.

  • Social Media Page Set Up and Copywriting

    Learn about:

    Setting up social media campaigns and the basics of copywriting with a specific focus on social media.

  • Building Customer Loyalty, Planning and Creating Social Content

    Learn about:

    How to use social media to improve customer loyalty and advocacy, content planning, creating social content as well as the basics of designing with Canva.

  • Getting Started with TikTok

    Learn about:

    Setting up a TikTok account, creating a marketing strategy, managing ads and ad campaign structure as well as measuring the performance of TikTok ads.