Course Price: R5,500 (Incl. VAT)

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Are you ready to revolutionise your marketing game and stay ahead in today's dynamic business landscape?

This newly updated course is your gateway to mastering the latest trends and technologies that are reshaping the marketing industry.

  • 6 Weeks

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online in Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated and tailored for marketing professionals in all shapes and forms.

What’s inside this World of Marketing – with AI course?

This course is ideal for individuals seeking to future-proof their careers and equip themselves with cutting-edge skills and knowledge in AI-driven marketing.

  • 152 lessons

  • 9 hours of video content

  • Support from tutors that work in the industry

  • Portfolio of acquired skills

What our students are saying about this course

“There is so much buzz around AI and how its replacing jobs. This course opened my eyes. I know how AI can enhance my job. I’m not afraid – I’m excited. ”

Wendy

“Great course, if you want to learn marketing – from the basics to the advanced. Linking it to how AI can be used at each stage of the marketing process is a winner. ”

Tebogo

Course Curriculum

Here is a break down of what's included in this course:

  • Basic Principles of Marketing

    Learn about:

    Customer Satisfaction and Exchange, Marketing Management Orientation and Philosophies, The Importance of a Competitive Advantage and The Marketing Function and Process

  • The Marketing Environment and Competitors

    Learn about:

    The Micro- and Market- environment, The Macro-environment (PESTLE), Types of Competitors and the Competitive Arena and Analysing Key Competitors

  • Consumer Behaviour, Research and Marketing Decision Making

    Learn about:

    Consumer Decision Making, Internal Factors influencing Consumer, Decision Making, External/socio-cultural Factors, Influencing Consumer Decision Making and Research and Marketing Decision Making

  • Segmentation, Targeting and Positioning

    Learn about:

    Nature of Consumer Markets and Segmentation, Targeting, Positioning and The Influence of the Digital World on Segmentation, Targeting and Positioning

  • New AI content

    Learn about:

    Artificial Intelligence (AI) as a transformative force in marketing, How to use AI tools to enhance your marketing process, How does AI fit in and contribute to understanding and assessing the needs, wants, and satisfaction of customers, How the integration of AI into the field of marketing is transforming the landscape and reshaping careers, The profound impact of AI on both the micro-, market and macro-environment, Leveraging AI in the marketing research process, How AI can contribute to the development of customer personas and creating detailed representations of target audience segments and Using AI to optimise the three key stages of the segmentation process.

Bonus Material

We've added a FREE micro course to your curriculum to bulk up your knowledge and skills AI in practice

  • AI in practice

    R950 value

    AI tools for marketing: Chatbots and natural language processing, Marketing automation and machine learning and Image and facial recognition.

  • Implementing AI in marketing strategies

    Learn about:

    A roadmap for AI adoption and How to make the best AI decisions

  • Ethics and AI in Marketing

    Learn about:

    Data privacy, Fairness and bias in AI algorithms and Emerging trends and technologies