Course Price: R5,500 (Incl. VAT)

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Are you ready for an exhilarating journey as we explore "Marketing in the Age of Artificial Intelligence"?

While it’s impossible to teach you all you need to know in four modules, we are certain that you will complete this course with your eyes wide open to the possibilities of AI technology in the marketing field.

  • 6 Weeks, 4 Modules

    Course content is broken into manageable modules and interactive activities that help you apply your knowledge.

  • Study Online in Your Own Time

    Study online from anywhere in the world, in your own space, at your own pace, guided by our industry experts.

  • Practical and Industry Aligned

    Constantly updated and packed with real-life use cases, latest tools and practical activities.

What’s inside this Marketing in the Age of Artificial Intelligence course?

This course is ideal for individuals seeking to understand how Artificial Intelligence (AI) technology can be used within the marketing field. On completion you will feel energised to embrace your new-found knowledge and seek ways to implement AI technology in your workplace and in your life.

  • Text length of individual points can be shorter or longer depending on your needs

  • Text length of individual points can be shorter or longer depending on your needs

  • Text length of individual points can be shorter or longer depending on your needs

What our students are saying about this course

“Wow – what an eye-opening course. I never know there were so many ways to use AI, right now! ”

Simphiwe

“Loved it. It was good to get my hands dirty with some prompting. AI is awesome.”

Johan

Course Curriculum

Here is a break down of what's included in this course:

  • Unleashing AI’s Power in Marketing

    • Understanding the AI Revolution • AI Tools for Marketing Automation • Data Analysis and AI-driven Insights • Integrating AI into The Marketing Process

  • Cracking the Code of Consumer Understanding with AI

    • The Challenge of Consumer Understanding • AI-driven Marketing Research and Analytics • Personalisation through AI • Anticipating and Fulfilling Consumer Needs with AI

  • AI Marketing in Action

    Case Studies and Real-world examples of how AI is being used in: • Product development • Pricing strategy • Distribution strategy • Promotional execution

  • Getting Started with AI

    AI tools every in-house marketing department should be using for: • Content creation • Strategy • Digital campaign execution and measurement • How to remain relevant in the world of AI